“Signage is a market that HP can make a significant contribution to by bringing in new technology like the HP latex inks. Although HP has discontinued its Designjet 8000, 900 series eco-solvent machines, it has latex technology in use in this L25500 model. HP has got eco-solvent machines in its sights – a market that is currently dominated by the likes of Mimaki, Mutoh and Roland DG, with Epson, Océ and HP just playing on the fringes. “Being able to do that on one device is very important.” “Customers want to expand their product ranges, either from indoor to outdoor or from outdoor to indoor,” adds Morera. HP claims that latex ink is unique in the range of applications that can be handled by one technology, encompassing frontlit and backlit displays, vehicle graphics, banners and wall coverings onto a wide range of uncoated substrates. ![]() “Secondly, it offers ease of operation, and thirdly, end-to-end environmental benefits.” “Firstly, latex offers application versatility one device for all applications,” says HP large-format printing vice-president Santi Morera. With the new machine, the green credentials, although important, don’t get star billing, but share the limelight with two other attributes in what HP terms the “triangle”. ![]() ![]() HP’s Designjet L25500 follows on from the group’s first latex print machine, the L65500, which was unveiled last year. ![]() When latex technology was first announced, the main argument for it was a reduced environmental impact.
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